Cookie Policy

1. Introduction

This Cookie Policy explains how Guzman y Gomez ("we", "us", or "our") uses cookies and similar tracking technologies when you visit our website at guzmanygomes.com (the "Website"). This policy covers all aspects of our cookie usage related to our food delivery and restaurant services.

By using our Website, you consent to the use of cookies in accordance with this Cookie Policy. If you do not agree to our use of cookies, you should set your browser settings accordingly or stop using our Website.

This Cookie Policy should be read in conjunction with our Privacy Policy, which provides additional information about how we collect, use, and protect your personal information when you order food or use our services.

2. What Are Cookies

Cookies are small text files that are stored on your computer, tablet, or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.

Cookies contain information about your browsing activity and preferences. They help websites remember your actions and preferences (such as login details, language selection, delivery location, and menu preferences) over a period of time, so you don't have to keep re-entering them whenever you come back to the site or browse from one page to another.

Types of Cookies by Duration:

• Session Cookies: These are temporary cookies that are deleted when you close your browser. They help us track your activity during a single browsing session, such as items in your cart.
• Persistent Cookies: These remain on your device for a set period or until you delete them. They remember your preferences for future visits, like your preferred restaurant location.

Types of Cookies by Origin:

• First-party Cookies: These are set directly by our website and can only be read by us.
• Third-party Cookies: These are set by external services we use, such as Google Analytics or Facebook Pixel, to help us understand how you interact with our website.

3. Why We Use Cookies

We use cookies for several important purposes related to providing you with the best possible food ordering and delivery experience:

• Essential Website Functionality: To make our website work properly, including processing your food orders, managing your cart, and maintaining your session while browsing our menu.
• Performance Improvement: To analyze how our website is used so we can improve loading times, fix bugs, and optimize the ordering process.
• User Experience Personalization: To remember your preferences such as delivery location, dietary restrictions, favorite menu items, and payment preferences.
• Analytics and Statistics: To understand how visitors use our website, which pages are most popular, and how we can improve our online services.
• Marketing and Advertising: To show you relevant promotions and advertisements for our food and services, both on our website and on other platforms.
• Security: To protect our website and your data from fraudulent activities and unauthorized access attempts.

4. Types of Cookies We Use

4.1 Strictly Necessary Cookies

These cookies are essential for the website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt-out of these cookies.

4.2 Performance/Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our services and user experience.

4.3 Functionality Cookies

These cookies enable the website to provide enhanced functionality and personalization based on your interactions with our food ordering system.

4.4 Targeting/Marketing Cookies

These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of our marketing campaigns.

5. Third-Party Cookies

We use several third-party services that may place cookies on your device when you visit our website. These services help us provide better food ordering experiences and understand how our website is used:

Google Analytics

We use Google Analytics to understand how visitors interact with our website. This helps us improve our menu presentation, ordering process, and delivery services. Google Analytics may collect information about your visits to our site and other sites to improve their services.

Privacy Policy: https://policies.google.com/privacy

Facebook Pixel

We use Facebook Pixel to measure the effectiveness of our advertising campaigns and to show relevant promotions to users who have visited our website. This helps us reach people who are interested in our food offerings.

Privacy Policy: https://www.facebook.com/privacy/explanation

Google Ads

We use Google Ads to show relevant advertisements about our food and services to potential customers who have shown interest in similar restaurants or food delivery services.

Privacy Policy: https://policies.google.com/privacy

6. Cookie Duration

Our cookies have different durations based on their purpose:

7. How to Manage Cookies

7.1 Browser Settings

You can control and/or delete cookies as you wish through your browser settings. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed.

7.2 Opt-Out Links

You can opt-out of specific tracking services:

• Google Analytics: Google Analytics Opt-out Browser Add-on
• Facebook Advertising: Facebook Ad Preferences
• Google Ads: Google Ad Settings
• Network Advertising Initiative: NAI Consumer Opt Out

7.3 Our Cookie Consent Tool

When you first visit our website, you'll see a cookie consent banner at the bottom of the page. You can:

• Accept all cookies by clicking "Accept All"
• Reject all non-essential cookies by clicking "Reject All"
• Customize your preferences by clicking "Customize" and selecting which types of cookies to allow

You can change your cookie preferences at any time by clearing your browser cookies and revisiting our website, or by contacting us directly.

8. Consequences of Disabling Cookies

Disabling different types of cookies will have different impacts on your experience:

If you disable Essential Cookies:

• You won't be able to place food orders online
• Your cart contents won't be saved between visits
• You'll need to re-enter your delivery location every time
• Security features may not work properly
• You may experience login issues

If you disable Functionality Cookies:

• The website won't remember your preferred restaurant location
• Your menu preferences and dietary restrictions won't be saved
• You won't see your order history for quick reordering
• Interface customizations will be lost

If you disable Analytics Cookies:

• We won't be able to improve our website based on user behavior
• Loading times and user experience optimizations may be delayed
• We can't track which menu items are most popular

If you disable Marketing Cookies:

• You may see less relevant advertisements
• You might miss out on personalized promotions and discounts
• You may see the same ads repeatedly
• Special offers may not be targeted to your preferences

9. Do Not Track Signals

Some browsers have a "Do Not Track" feature that lets you tell websites that you do not want to have your online activities tracked. Currently, there is no universally accepted standard for what a website should do when it receives a Do Not Track signal.

Our website currently does not respond to Do Not Track browser signals. However, you can use our cookie consent tool to control which types of tracking cookies are placed on your device. We are monitoring developments in Do Not Track standards and may update our approach in the future.

To enable Do Not Track in your browser:

• Chrome: Settings → Privacy and security → Cookies and other site data → Send a "Do Not Track" request
• Firefox: Settings → Privacy & Security → Send websites a "Do Not Track" signal
• Safari: Preferences → Privacy → Website tracking → Ask websites not to track me
• Edge: Settings → Privacy, search, and services → Send "Do Not Track" requests

10. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our use of cookies, changes in technology, or changes in legal requirements. When we make significant changes, we will:

• Update the "Last updated" date at the top of this policy
• Notify you through a prominent notice on our website
• Send you an email notification if you have subscribed to our newsletter
• Ask for your renewed consent if required by law

We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies and how they affect your food ordering experience with Guzman y Gomez.

Your continued use of our website after any changes to this Cookie Policy will constitute your acceptance of such changes.

12. More Information

For more information about cookies and how to manage them, you can visit the following external resources:

• All About Cookies - Comprehensive information about cookies
• Your Online Choices - Information about behavioral advertising and online choices
• Chrome Help - Clear, enable, and manage cookies
• Firefox Help - Enhanced Tracking Protection
• Safari Help - Manage cookies and website data
• Edge Help - Delete and manage cookies

These resources provide additional guidance on understanding and managing cookies across different browsers and platforms.